Special Events: Creating and Sustaining a New World for Celebration, 7th Edition
Special Events: Creating and Sustaining a New World for Celebration, 7th Edition

How to Read Special Events: Creating and Sustaining a New World for Celebration, 7th Edition PDF

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.

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  • Released: September 1, 2018
  • Author: Joe Goldblatt,Samuel deBlanc Goldblatt
  • Rating: 4,3
  • Publisher: Ebook Digital Agency
  • Total Page: 289 pages
  • File Size: 6894 KB
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