Managing Corporate Social Responsibility: A Communication Approach
Managing Corporate Social Responsibility: A Communication Approach

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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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  • Released: September 7, 2011
  • Author: W. Timothy Coombs
  • Rating: 4,5
  • Publisher: Wiley-Blackwell; 1st edition (September 7, 2011)
  • Total Page: 209 pages
  • File Size: 2813 KB
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